Managing one’s relationships with one’s customers is an essential component of every successful business. It is not enough to collect data; one must also use it to arrive at well-informed conclusions. Unfortunately, many myths are floating around about customer relationship management and how it ought to be implemented in a business setting in today’s world. […]

From the customer’s perspective, the customer experience can be defined as a collection of interactions or experiences that the customer has while purchasing a product or using a service. For instance, it may be the customer’s reaction or sensation – conscious or subconscious – in response to the goods, the promotion, or anything else associated […]