What Is A CRM Developer?

What Is A CRM Developer?

The title 'CRM developer' causes some confusion because software developers build custom CRMs for clients from scratch. 

Some people also confuse CRM developers with CRM administrators responsible for managing a company's customer relationship management system. 

But CRM developers—sometimes called CRM technical developers—specialize in coding enhancements for one or more customer relationship management platforms. 

Regardless of what system they specialize in, these programmers are responsible for extending the capabilities of those systems with custom plugins, integrations, and modules to meet a company's business goals.

To put it more simply, when a business needs to do anything with a CRM that can't be accomplished with the system's out-of-the-box features, it's the CRM developer's job to figure out how to make it happen. 

For example, they might code up a database connector for Salesforce if the company needs the CRM to communicate with a Postgress or Oracle database. 

An independent CRM developer might also identify a general business need and develop solutions that can be sold to many companies.

On any given day, a CRM developer might:

  • Meet with stakeholders or clients
  • Configure and implement CRM functional and application modules
  • Identify CRM capability gaps and find ways to bridge them
  • Meet with sales or marketing teams to discuss their needs
  • Implement custom business logic in the company CRM
  • Migrate other applications to the CRM
  • Support and maintain the CRM
  • Create custom workflows
  • Develop real-time dashboards for stakeholders
  • Build and maintain integrations to third-party applications
  • Fully test all coded solutions
  • Investigate and remediate defects in the code
  • Migrate CRM customizations between versions
  • Document all technical work
  • Create CRM training materials for end-users related to customizations
  • Kinds of CRM developer careers
  • CRM developers either work for companies that:

Deliver enterprise solutions that include CRM development on a contract basis to outside clients

In the first role, they typically work with one platform and are responsible for customizing that CRM to meet the needs of the business on an ongoing basis. 

In the second role, they may work with one platform or many platforms; they may travel to client businesses to set up customizations or consult remotely.

The Role of a CRM Developer

A CRM developer is a software developer who specializes in implementing enhancements for a CRM system based on any business requirements. Any business’ CRM requirements are not always met by the CRM systems that exist in the market. Hence they hire CRM developers to design and create additional modules, custom plugins, or a suite of software applications that can integrate with the existing CRM systems.

A CRM developer can also work independently by identifying business pain points in the existing CRM systems and developing solutions to solve those pain points.

The role of a CRM developer can be categorized into a broad spectrum of responsibilities, some of them being:

  • One of the first responsibilities of a CRM developer would be to connect with stakeholders and end-users to understand their pain points concerning the existing CRM systems. This step will be a prerequisite for designing the system that the client needs.
  • Apart from meeting with clients, a CRM developer may also have to understand the existing CRM system and identify any gaps or shortcomings that can be found in the system. This can help the CRM developer brainstorm new solutions that can overcome the gaps in the existing CRM.
  • After the gaps are identified, a CRM developer will have to design the most plausible and cost-effective solutions to overcome the existing CRM system’s shortcomings. Designing may include a high-level design that consists of the overall functionalities and a technical design to delve into the more technical aspects. This step may also involve deciding which technologies should be used for the implementation of the solutions.
  • Of course, one of the primary responsibilities is to develop custom CRM solutions. This may involve developing code for custom plugins, add-on solutions, or completely independent software applications.
  • After the implementation, a CRM developer may have to perform multiple rounds of testing, including unit testing, integration testing, performance testing, and creating Junit testing frameworks to ensure that the CRM solution developed by them is in the best shape possible. CRM developers should ensure that CRM solutions are robust, efficient, bug-free, and meet the clients’ requirements.
  • Once the custom CRM solution is rolled into production, a CRM developer may have additional responsibilities to support and maintain the system. This will include fixing any clients’ issues and coming up with small enhancements based on their needs.
  • A CRM system primarily involves collecting inputs and data from numerous third-party applications such as Content Management System (CMS), email responders, social media platforms, Google analytics, and many more similar applications. Hence, a CRM developer’s role might involve building and maintaining integrations with third-party applications to support a smooth overflow of data from both ends.
  • Stakeholders and clients may want to view the custom CRM data in real-time. Hence a CRM developer’s role might also include building customized dashboards that showcase real-time data from the CRM system.
  • Companies, especially big enterprises, have numerous people involved in handling CRM systems. For such cases, CRM developers may have to design custom workflows for smooth operations across the CRM system.
  • A CRM developer’s role will also probably include documentation of the technical specifications and configurations involved in the customer CRM solutions developed by them.
  • Also, clients need to be educated about handling the custom CRM design, and hence a CRM developer may have to provide hands-on training to clients and create training materials for

How to Become a CRM Developer: Step by Step

Just how long does it take to learn all of the business processes and CRM systems?

Now that you know a little more about CRM development let’s see what it takes to become a CRM developer.

Step 1: Learn to program or code.

Learning to code is the essential foundation of this job. If you don’t know the nuances of coding, programming, and other related subjects, you won’t succeed as a CRM developer. 

Luckily, learning to program and code is pretty straightforward. 

You have many options available to you at any given moment. Coding is quickly becoming one of the most popular ways to advance your future and current career.

Coding and programming take practice. You likely won’t learn any coding language overnight. Although learning to code is hard work, it’s worth it in the long run.

Step 2: Learn the Basics of CRM

It makes sense that a huge step in becoming a CRM developer is learning customer relationship management.

Along with adequate customer service and social skills, CRM developers need a strong background in lead generation and programming. These all meld together into the backbone of customer relationship management. 

Step 3: Attend School or Get Tech Experience

While customer relationship management is high-paying, you may be surprised to learn that it doesn’t require a master’s degree. Instead, like many other computer science jobs, it depends on the company you apply to and what other tech experience you have. 

Having a bachelor’s degree in computer science is pretty much the norm, and for the most part, is a baseline requirement for companies. 

Some companies may forgo a bachelor’s in computer science for tech experience, but this is rare. Instead, having prior tech experience means that you have worked at other tech companies, displayed previous CRM expertise, earned a certificate, or compiled an impressive tech portfolio.

Building tech experience outside of college can be a fantastic way to avoid committing to the financial burden.

Step 4: Get Certification in CRM or a Related Program

Getting certified is a great way to show potential employers that you are an expert. 

If you don’t have a certificate, you may write instead with experience with CRM principles and concepts. While that is certainly adequate, having a certification stands out a bit more. 

For example, saying that you have a Microsoft Dynamics 365 certification is bound to garner positive attention. Every bit helps when applying to tech jobs, and certificates are great ways to do it.

Should You Become a CRM Developer?

Is a job in customer relationship management ideal for you? If you are interested in joining the corporate world, then yes. However, you won’t likely land jobs in cool places like Ubisoft or other video game companies. 

Instead, most CRM developers find employment at small and large corporate companies. These businesses invest a lot of time and money into their customer relations. If this is more your style, then a career in CRM development should be right up your alley. 

Many CRM developers end up performing sales-like activities and customer interactions. So if you fancy yourself a decent coder with good customer service skills, this job might be perfect for you.

It all comes down to where you see yourself working in the tech world: somewhere corporate or somewhere a little less structured. Regardless of what you choose, CRM development salaries may be an incentive all on their own. 

The Top 18 CRM Benefits

In this case, I’d like to present to you the overwhelmingly convincing benefits of the CRM system. The following is an ultimate list of reasons guaranteed to turn even the hardest of sceptics.

Organising your Data

Your data is like a hidden oil deposit – it’s time to tap into it! With this in mind, a clear structure would help you maximise the fuel that’s already in your possession.

Understanding your Customers

You already have the power. But how will you wield it? First, use the data you’ve previously collected. Segment it, categorise it, and finally comprehend it.

Relationship Building

There are many ways to surf a wave. But only one way to know your people. Therefore, a deeper understanding is crucial to fostering long-term relationships with customers.

Improve Communication

Being there for them is a skill. Being effective once you get there – that’s mastery. Optimise dialogue frequency and the opportunities that come through it.

Enhanced Customer Service

Above all, each customer is unique, with specific concerns. Their perception of your brand is often at the mercy of their interaction with customer service, so connect them to their relative support system – and ease their experience.

Strengthen Customer Retention

Certainly, it’s the happy ones who come back. And why wouldn’t they? CRM makes sure to alleviate any reasonable doubt about that age-old problem.

Get More Clients

Similarly, with trusted digital solutions, leads can turn into clients. Again, it’s all thanks to the sheer power of CRM.

Interdepartmental Cooperation

We all work best when we’re collaborating. So explore the advantages right at the intersection of marketing, sales, and the entire ecosystem of support departments within your organisation.

Data-Driven Decisions

Visualise the data and leverage it to establish a strategy. Even more, take note of powerful analytics, reporting, forecasting. It’s the past, present and future – with everything in-between.

Automate Everyday Tasks

Automation is the game-changer of the industry 4.0 era. With feasible and affordable implementation, the applications and results can be substantial to your business.

Boost Staff Morale

Award your team the relief it needs. For example, by improving efficiency and links with customers, they can focus their energy on what matters most of all.

Fewer tools mean more!

Likewise, untie your hands and integrate the tools you regularly use in one complete CRM. A CRM development company may help you integrate with third-party tools.

Exceptionally-Effective Campaigns

Let the data work for you and maximise the reach of your next marketing initiative. With great CRM, for example, a little can go a long way.

Sales Built to Scale

With automated processes and productive employees, you can also scale your efforts with minimal effort. Welcome to a brave new age of optimisation!

Optimise Costs

Improving team productivity while spending less on multiple tools saves you money and time, which also equals money.

Use the Opportunity to Cross-Sale

If this is your line of business, then be sure to use CRM for cross-selling and upselling as well.

Reinvigorate Your Sales

Another benefit for the sales department is a butterfly-effect-boost for every department.

Improve data security

Threats certainly occur in any theatre. However, the digital sphere is just as significant, so ensure you can guarantee only the highest levels of cyber protection.

Frequently Asked Questions

Customer Relationship Management is process that a company follows for proper execution of practices, strategies and technologies to manage customer interaction. The data is then analyzed in order to improve business relationships. CRM systems compile information of customers which are used to derive sales targets.

A lack of commitment or resistance to cultural change from people within the company can cause major difficulties with the CRM implementation. Customer relationships may break down and result in loss of revenue, unless everyone in the business is committed to viewing their operations from the customers' perspective.

What is CRM software? Customer relationship management (CRM) software is a tool you can use to store and manage data about your customers. Contact information, purchase history, logged service issues, open enquires, sales opportunities, and even marketing campaigns can be managed with CRM.

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